An exciting opportunity for someone to join the Southport BID team in the role of Creative Content Executive.

About Southport Business Improvement District

Southport Business Improvement District (BID) is an independent not for profit organisation that represents over 750 businesses in the town centre. We work in partnerships helping to make Southport a forward-facing town.

The BID drives positive change by encouraging investment and delivers programmes which support a thriving business community within the town centre.

Southport BID is not a stand-alone organisation. The BID is a collective of businesses, working together to make our town centre flourish.  It is the business investment which makes our town what it is, and without the investment of the business community we would not be able to deliver the programmes that we administer across the town.  The programmes we deliver are decided by the Southport business community and are designed to make a real difference.

Purpose of Job

The primary role of the Creative Content Executive is to produce engaging content to drive engagement across a diverse selection of platforms and audiences.   

1. You will be responsible creating engaging content for Southport BID channels, to grow awareness and following for our key campaigns.
2. You will be responsible for maintaining the ongoing online presence of the Southport BID brands.
3. The successful candidate will be responsible for the effective communication of BID activities and programmes through the management of social media channels, web content, and b2b platforms.
4. You will play a key role in the creative delivery of a new local campaign, engaging both the public and the business community.
5. You will support BID events, campaigns and programmes with effective marketing and content creation.
6. The successful candidate will work in the town centre, engaging directly with BID businesses, to create bespoke content which will be positioned to the BID businesses as one of the key benefits of their membership of the BID. It will also be part of your role to drive awareness in the levy payers community about the avenues of promotion available to them, and encourage the businesses to proactively use these tools.

Key responsibilities

Brand Management and Content Creation

• Management of the Southport BID and associated social media accounts.
• Creation of innovative content that represents the core values of Southport BID. This includes copy, design, and videos for social media, websites, and printed publications.
• Provide engaging content and effective marketing materials to support BID campaigns and programmes.
• Support the BID team to develop and execute marketing and branding strategies.
• Assist the Head of Operations to generate new ways to effectively promote the BID area and the levy-paying businesses.
• Support the CEO and the BID team in producing promotional literature, including newsletters and annual reports.
• Provide content, generate ideas, and offer creative solutions to support a new local campaign.

Business Engagement and Communication

• Regular interaction with our levy payers, focusing on attaining content that can be used for tailored promotion. This will include photography, copy for articles and videography.
• Maintain a strong connection with the Southport business community to ensure you are aware of new events, offers etc.
• Uploading of news stories and relevant resources to our websites.
• Manage direct communications with levy payers (mailers etc) and ensure that businesses are kept up to date with current BID activities.
• Work with BID’s wider team to ensure that BID database is up to date.
• Develop and maintain communications channels.

The post holder may be required to carry out other duties that are reasonably to be considered as within the scope and purpose of the job and the aptitudes of the job holder.

This job description reflects the current requirements of the post. As duties and responsibilities change and develop due to changes in organisational and other circumstances, so the actual duties and responsibilities will vary from the particulars of this job description.

Attendance at occasional evening and early morning events.

Person Specification

Essential

• A high standard of education including at least Level 2 in English and Maths.

• Excellent knowledge of the intricacies of social media (Facebook, Instagram, Twitter, LinkedIn etc)

• Experience of brand management and/or social media management.
• Experience of providing exciting content for successful campaigns.

• A wide-ranging creative skillset.  Comfortable with elements of photography, videography, and graphic design.
• A good knowledge of Creative Suite tools or relevant software (Canva etc).

• Exemplary copywriting and editing skills. A keen eye for detail is a must.
• A track record of delivering content materials for businesses and/or campaigns.

• Excellent communication skills.
• The ability to juggle varied demands, manage time and prioritise workload.
• Passionate about businesses, places, and people.

• The capacity to work independently and collaboratively.
• Ability to work efficiently without compromising quality or accuracy.
• Act in accordance with Southport BID’s core values of:
  • Focus
  • Passion
  • Collaboration
  • Pioneering
  • Integrity

Desirable

• Degree in a relevant field or appropriate experience.
• Experience working with a CMS e.g. WordPress.

To apply, please email your CV and any previous examples of work to info@southportbid.com by 27 May 2022

Download the job description in PDF form here