CHRISTMAS INTIATIVES AND public EVENTS
It is the investment of BID businesses that makes our town centre vibrant over the festive period and allows for public events to take place across the calendar year.
We organise activities and initiatives to encourage footfall, dwell time and increased spend by promoting the town centre to residents and visitors.
200,000
Additional festive lights illuminate Southport each year
7,000
Animated LED pixels light up the central tree each year.
CHRISTMAS ILLUMINATIONS
The BID provides an illuminated 60ft Christmas tree, which is much-loved and attracts thousands of visitors every year. We also provide comprehensive festive lighting displays throughout the town centre.
- The Bear and The Reindeer
- The signature Christmas tree.
- The ‘Boulevard of Light’ on Lord Street.
- Five further illuminated trees across the town centre.
- 87 lamppost motifs, 9 overhead welcome signs, plus stars and sail lights on roundabouts.
FESTIVE ATTRACTIONS
The BID delivers a programme of affordable and accessible Christmas attractions, to encourage residents and visitors of all ages to engage with Southport throughout the festive period.
Current and previous initiatives include…
- The Southport Christmas Spectacular, which launches the Christmas season and attracts thousands to the town centre each year.
- The brand-new Musical Light Shows
- Festive trails, including The Gingerbread Family Trail and the 12 Days of Christmas Trail
- Santa’s Grottos, The Christmas Carriage Ride, Digital Winter Wonderland and more.
PUBLIC EVENTS and activationS
Throughout the calendar year, Southport BID organises a variety of events and activities that encourage footfall into the town centre.
In 2025, these have included…
- The We’re Going On A Bear Hunt Trail
- The first Southport Beer Week
- Coastal Jam music festival
- Halloween 3D Monster Trails
- Christmas initiatives